Website performance directly impacts the site's visibility on search engines, affecting the site's ability to attract and retain visitors. That's why it's essential to carry out a thorough SEO audit to identify any potential hiccups that could be hampering your website’s performance.

An SEO audit is a process that helps you find issues that could be preventing your site from ranking well on search engines. These troubles can range from technical glitches to content-specific problems.

One significant aspect of website performance is loading speed. A sluggish website not only creates a poor user experience but also affects search engine rankings. By an SEO audit, you can spot reasons for slow website speed and take corrective steps.

In addition, an SEO audit also points out the quality of content on your website. High-quality, relevant content is crucial for better search engine rankings. The audit can uncover if your website has duplicate content, unrelated keywords, or poorly optimized meta titles, leading to reduced SEO performance.

Additionally, an SEO audit can help you know whether your website is properly optimized for mobile devices. With the majority of internet users accessing the web via mobile devices, it's crucial that your website is optimized for mobile viewing for better user experience and improved search engine rankings.

Further, an SEO audit can reveal any broken links or pages that are resulting in 404 errors, both of which can negatively impact user experience and SEO ranking. The audit is designed to highlight these problems, allowing you to fix them right away and boost your site’s performance.

Finally, it’s important to remember that an SEO audit also assists in creating an efficient SEO strategy. By knowing what's working and what's not, you will be able to devise a strategy that's customized to your website's unique needs which will enhance its performance, increase visibility, and pull in more traffic.

In conclusion, the Kelly Hector SEO Expert Melbourne importance of website performance and a thorough SEO audit cannot be underestimated. Ensure you conduct regular SEO audits to identify and fix possible issues that could be affecting your site's performance. This proactive approach will help keep your website up-to-date, user-friendly, and ranking well in search results, thus driving more traffic and ultimately, realizing business success.